Making your first sale will prove to be one of the most exciting moments for you as an online merchant. The optimism and reassurance that your first sale brings can make it the biggest turning point in the life of your business.
However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes take a while. Here are some proven ways to achieving your first sale.
Send Out Free Samples to Potential Customers- Send Out Free Samples to Potential Customers- The Internet is packed with influential bloggers. Many of them have large followings on social media and loyal audiences on their websites. Sending a free sample of your product to such influencers, who are either within your industry or related to it in some way, gives you an opportunity to let them know about your store and products. Also, hopefully, you will get a mention on one of their sites or platforms.
Not only will this provide you with a great start for your store in web traffic and social media followers, but you will also have a seal of approval from these well known social influencers. This would most likely raise the status of your product in the eyes of potential customers.
Sell Wholesale to Other Retailers- One of the main advantages of selling wholesale is the obvious increase in cash flow. You may be selling with a finer profit margin, but you will be shifting products in quantity. Additionally, if you’re selling your own products, you are essentially enabling other companies and resellers to market for you, spreading the word about your merchandise as they buy it themselves. In other words, selling wholesale could indirectly boost your consumer sales.
Build the Right Relationships- It’s not what you know, it is who you know. Building the right relationships, both online and offline, can act as your portal to success. No matter what type of product you sell or which industry you work within, there are always like-minded businesses out there, and you need to build a relationship with them. The trick is to build relationships with others that are closely aligned to your business but not direct competitors.
For instance, suppliers, blogs, and websites that focus on your industry would be ideal, as they can help provide you with consumer feedback and offer promotional deals, without stepping on your digital toes.
(Culled from the Entrepreneur Article- 25 Ways to Make Your First Online Sale)