Intermediate Seller
Appealing to Your Buyers’ Senses

Sometimes, the best angle to differentiate your goods from those of the competition is right at your fingertips. Too often, sellers have disregarded the importance of appealing to their buyers’ senses—that is, the innate physical cues that might lead them to discover that your goods are the most satisfying in all senses of the word. In all the flurry of listing goods, managing transactions and maintaining customer relationships, sellers have been prone to overlook these seemingly subtle yet significant sensory characteristics of the items being offered, and how, upon receipt, said items communicate their actual value through the buyer’s human senses.

Those pictures of your items might be worth a thousand words but hearing is believing, high-tech requires higher touch, the nose knows, and the proof is in the pudding. That said, here’s a look at how selling to senses will help you improve your buyers’ impressions of you based upon how they humanly experience all facets of the goods they purchase from you. Depending upon what their collective senses tell them, buyers will quickly decide how inclined they might be to purchase additional items from you, all within a split second.

Sight - There’s no getting around it: first impressions are lasting ones. Your products have got to look good. You cannot afford to have a dusty pack or disheveled product’s packaging. Many buyers who choose the pay on delivery option make up their mind whether to purchase an item or simply return it based on how it was packaged to them. Every buyer has an entitled sense of self-worth and it is your duty as a seller to ensure your buyer feels special, important and valued enough to receive a neat and carefully wrapped package with a beautiful item within. If your buyer feels less valued based on the state their item got to them, they will return your product. Sight is important in online selling and you must ensure you make it look beautiful.

Smell - Sometimes, it’s the nose that knows long before the eyes ever get a glimpse of what’s inside a package. Take special care to please this sense as buyers are often more than disappointed when an item brings along a stench that wasn’t bargained for. If an item has a musty odor from moisture exposure or from being on the shelf for long, a buyer can smell this a yard away. Whatever the situation, if your goods have a certain “air” about them that could be slightly questionable and probably long lasting, be certain to state that at the outset.

Touch - Usually, touch isn’t a sensation that proves too troublesome for buyers, yet many let their fingers do the walking—and talking—as they assess the textural truth about their newly purchased treasure. This why many of our buyers insist on pay on delivery- to enable them see, smell and feel what they are buying. So ensure you state the texture of your product in your description page especially if it has a particular texture that may not be too common or known particularly with that product line.

Sound - It’s your duty to present this crucial sensory information as accurately as possible when listing your goods. Naturally, when you’re selling audio-related items such as DVD, Home Theatres, Televisions, Head Phones, you want to fully describe the aural qualities of these items especially if they are not quite loud as buyers assume all audio related products come with extremely loud qualities that’d rival that of a song studio,. But, beyond these obvious sound-related items, give consideration to any sounds any of your items might make. If something rattles, is it broken? If something squeaks, is it in need of lubrication? Tell your prospective buyers what a particular type of sound might mean as preparing your buyers on what to watch out for will endear your store to them.

Appealing to your buyer’s senses is an important consideration to be given as you market your online goods and strive to bolster your customer base through the Konga Mall. Because it’s still true that online sales prevents buyers from fully experiencing an item as they would if they were to inspect it in person, it’s your duty to present this crucial sensory information as accurately as possible when listing your goods, and then be doubly certain that there will be no sensory surprises when the goods arrive at the door of your buyers.