Most online stores use sales promotion to generate new or renewed interest in their products, thereby increasing sales for that period and generating traffic for their online store. The easiest way to increase sales is to cut prices, but most businesses try to avoid this. Firstly it is expensive and could affect the business funds- because this means indirectly giving money to all your customers. Secondly, they believe slashing prices will affect the buyer’s perception of the value of their goods.
Everyone loves a great deal. During a sale an active shopper will most likely be tempted to buy an item sold at a discounted price even if the customer did not intend to buy the product initially. Thus, participating in as many promotions as you can is a great way to improve sale.
From promotions conducted in the past, we have seen double or more increase in sales for sellers who participated actively.