General Management

Borrowing Brilliance: The Six Steps To Business Innovation By Building On The Ideas Of Others

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Contents:

The Origin of A Creative idea

Chapter one The first step-Defining

Chapter two The second step-borrowing

Chapter three The third step-Combining

The evolution of a creative idea

Chapter four The fourth step-Incubating

Chapter five The fifth step-Judging

Chapter six The sixth step-enhancing

Conclusion

The road less travelled

 

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