British fashion house Dunhill, under the new creative director John Ray, launched a new fragrance for men in early 2015. The fragrance is named Icon, created by perfumer Carlos Benaim, who describes it:
"Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what's more, a touch of modernity .... The man who will wear Icon is a masculine and sophisticated gentleman."
The composition is aromatic-woody with an opening of fresh bergamot and neroli absolute. Its heart includes spicy and aromatic notes of black pepper, lavender and cardamom, leaning on a woody base of smoky oud, vetiver, leather and oak moss.
Andrew Cooper is the face of the campaign, shot by Annie Leibovitz. The fragrance comes in heavy metal bottle as 100 ml Eau de Toilette.