In the competitive nineties, entrepreneurs, America's fastest growing professional group, will need to master a wide range of marketing strategies and tactics in order to grow and increase their most valuable asset-their customer base. Marketing Magic provides the action-oriented strategies that help you attract new customers and keep the ones you have. Packed with over 400 ideas that can be implemented immediately and at little cost, Marketing Magic shows how to:
Find market and customers that fit the business plan
Develop and promote your product's competitive advantage
Create exciting marketing communications through print, radio, and television
Improve prospect-to-customer conversion rates
As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form.