General Management

Set of Books on Innovation

Product Code: 2855092
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Borrowing brilliance


The Origin of A Creative idea

Chapter one The first step-Defining

Chapter two The second step-borrowing

Chapter three The third step-Combining

The evolution of a creative idea

Chapter four The fourth step-Incubating

Chapter five The fifth step-Judging

Chapter six The sixth step-enhancing


The road less travelled

The Seed Of Innovation

Key Features:

  • Introduction to innovation management
  • The seeds of creative thinking
  • The seeds of strategic thinking
  • The seeds of tranformational thinking and more
  • Organizational innovation


Harvard Business review On  Inspiring And Executive Innovation

Fresh ideas can mean big profits--but only if they make it to market and sell.

If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Decide which ideas are worth pursuing

- Adapt offerings from the developing world to wealthy markets

- Plan all-new ventures by testing and tweaking

- Tailor your efforts to meet customers' most pressing needs

- Make inexpensive products on a vast scale








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