Self-Help & Personal Development

University vs Reality

Product Code: 2811103
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University vs Reality: CEO’s New Book Claims Universities “Fail to Prepare Students to Thrive in the Real World”.


Bobby Ikazoboh’s ‘University vs Reality’ not only confronts the issue of the deterioration in value of a university degree with raw and uninhibited truth, but is the first book on the market to provide concrete steps to remedy the epidemic. Through his ground-breaking “Valueworth” paradigm, Ikazoboh helps new graduates look at their university experience in an entirely new light, while directly calling on education institutions to better structure their courses to actually prepare young people to prosper in an increasingly capitalist world.

In the first book of its kind, Ikazoboh’s ‘University vs Reality’ exposes the problem and provides a roadmap any student or graduate can use to bridge the gap between their university education and the real world. Never heard of “Valueworth”? It’s a true game (and life!) changer…




The University degree in times past was seen as a sure fire path to success. Today, students are greeted with rising overall cost of attendance and a higher probability of ending up unemployed or underemployed. The book acknowledges that most universities, their faculty and the courses they offer are not structured or equipped to prepare students to thrive in a highly competitive, value driven capitalist world. It introduces to the reader the concept of “Valueworth” as “…anything you know, anything you have, anything you believe in, anything you can do or create, that is desirable to someone else other than you, for which that someone is willing to exchange something of commensurate value in return”; stressing that thriving in the real world is all about finding and nurturing Valueworth. While pointing out that most University graduates are yet to establish their Valueworth at the point of graduating, it suggests that in order to bridge the gap between the university and the real world, the student must ensure that the university experience is made a part of their bigger Valueworth plan for life.


In addition, the book…


-          Analyses the 12 main reasons why students may wish to go to university.


-          Explains what university institutions and their faculty are best motivated to do in order to help students manage their expectations of them.


-          Points out 6 subtle differences between preparation to thrive and make a living, and educating oneself with esoteric knowledge.


-          Presents the 5 fundamental concepts about the real world (Capitalism, Trade and Exchange, Markets, Money and Desirables) every student must understand in order to excel at life.


-          Unravels the mystery around money by simplifying the art of making money in the real world based on the understanding of the “money line”.


-          Describes the FIRST 5 steps to creating and nurturing Valueworth that guarantees a means to always earn a living.


-          Explains the 10 reinforcing attributes that underpin our quest for Valueworth that ensures we become successful in life.


-          Unveils 24 functional disciplines that exist within the work place that prospective job seekers must appreciate to improve their outlook in the labour market.


-          Unveils the 5 human super needs and their corollary 13 basic human needs that provide opportunities for enterprise in the real world; that students must become aware of and against which they should assess their passions and possible future ambition.


-          Confronts the one market bias that forces everyone to aspire only to the labour market pointing out that our economies present a myriad of opportunities in multiplicity of other markets, most of which have better prospects than the labour market.


-          Offers some truths about prospects in the labour market amidst increased competition, globalisation and the proliferation of new technologies.


-          Shares 10 reasons why the university system may need to be overhauled given the extent to which its feet of clay has been unravelled.


“I can put my hand on my heart when admitting that I believe I’ve written the most direct and comprehensive book to date that examines the diminishing utility of the traditional university degree,” explains Ikazoboh. “It’s an issue we are confronting the wrong way round, tinkering at the fringes while ignoring the fundamental anomalies that are slowly chipping away at the prosperity and livelihood of the entire nation. Truth be told we are graduating students to become of no use to themselves and to the economy. The Valueworth concept I created will be new to every reader, but I guarantee it is something that – when understood – can literally change the direction of their future for the better.”


Continuing, “Students need to know the truth about the poor outlook that awaits them after graduation, they need to understand why this is the case, they also need to be supported with a practical system they can follow to remedy the situation, so I made sure the roadmap I provided them was succinct and unambiguous. Best of all, it only requires some simple mindset shifts on their part. Every argument is easy to follow and I worked diligently to make sure that the ideas I brought to the table were both interesting and fresh. In all, I believe this book has the power to rejuvenate the entire country.”



About the Author:

As CEO of a leading graduate employment screening firm that has screened millions of graduates, Bobby Ikazoboh has had first-hand experience in working with students on the challenges university graduates face in making a living after graduation. A graduate himself with a Bachelor’s and a Master’s Degree in Economics, both obtained from traditional red brick universities in the UK, Bobby combines his appreciation of a university degree, his understanding of economics, his new “Valueworth” paradigm (based on his observations from his wide-ranging life experiences), to offer guidance on how to thrive in the real world. Bobby has served his community and country as a soldier, footballer, financial analyst and consultant, commissioner of a government ministry, guest lecturer at a business school, politician, CEO of a supply chain and logistics company, CEO of a technology start-up, a banker with Citibank, Human Resource Adviser and Projects Manager with Shell Petroleum.

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