Big bull rice is produced by agro-allied company, West African Cotton Company (WACOT) and ditributed by TGI Group. It was first introduced to Nigerians in 2017 and is currently competing with other brands that are in the market longer than 2017.

Big bull is a delicious and stone-free rice, it does not stick together after cooking. It can be used to prepare any kind of rice delicacy like coconut rice, fried rice, jollof rice, white rice and stew. it is very affordable, it medium grain rice and also
has very minimal starch content.